Topline OKRs — 2026 YTD
★ Active members
18.4%
Engaged + giving · pinnacle metric
Engaged members
59.8%
Slack, events, or committees
Giving members
1.2%
Actual gifts · goal TBD
Unengaged + not giving
21.1%
At-risk segment
Total alumni tracked
323
Active member base
Avg events / member / yr
0.41
Goal: increase YoY
Rolling 12mo avg gift
$1,419
Goal: $2,400 · 59% of target
New members giving (3yr)
28.2%
Joined past 3 years
Member engagement — breakdown
★ Active (engaged + giving) — pinnacle18.4%
Engaged (Slack, events, committees)59.8%
Verbally committed to give38.4%
Giving only (not otherwise engaged)1.2%
Unengaged + not giving (at risk)21.1%
Active = the subset of engaged members who are also giving. Engaged alone does not qualify as Active.
New member retention — step-down
⚠Retention drops 33 points between year 1 and year 2. The 2024 cohort is entering this window now. Without deliberate intervention, roughly one-third will disengage in the next 12 months.
↓ −33pp drop
Year 2 cliff
Year 2 is the critical intervention window. The 2024 cohort (currently 63% active) enters it now. The 2021 cohort held at 81% after two years — that's the model to study.
After year 1
80.95%
Strong onboarding signal
After year 2
48.00%
Critical drop-off point
All-time (all alumni)
34.0%
% of all alumni still engaged
Cohort breakdown — active, engaged, giving
| Cohort | Size | % Active | % Giving | % Verbal commit | Status |
|---|
| 2026 | 26 | 100% | — | — | New |
| 2025 | 21 | 100% | 19% | 24% | Strong |
| 2024 | 24 | 63% | 36% | 46% | Watch |
| 2022 | 19 | 68% | 21% | 53% | Watch |
| 2021 | 21 | 81% | 52% | 71% | Strong |
| 2018 | 16 | 69% | 38% | 44% | Watch |
| 2017 | 20 | 60% | 25% | 35% | Watch |
| 2016 | 18 | 44% | 11% | 44% | At risk |
| 2015 Louisville | 29 | 52% | 41% | 28% | Watch |
| 2015 Phoenix | 30 | 57% | 30% | 27% | Watch |
| 2014 | 21 | 48% | 19% | 38% | At risk |
| 2013 | 23 | 52% | 26% | 43% | At risk |
| 2012 | 23 | 39% | 26% | 30% | At risk |
| 2011 | 15 | 33% | 0% | 27% | At risk |
| 2010 | 15 | 60% | 47% | 47% | Watch |
| 2009 | 17 | 65% | 24% | 47% | Watch |
| 2008 | 5 | 40% | 20% | 20% | At risk |
Strong ≥70% active
Watch 45–69% active
At risk <45% active
Giving — YTD vs goal
⚠Rolling 12-month avg gift is $1,419 vs $2,400 goal — 59% of target. 38.4% have verbally committed vs 28.5% actually giving — a 9.9-point gap. Total rolling giving is ~$370K across all members.
% alumni giving
28.5%
Goal: 100%
Verbally committed
38.4%
Highest-yield conversion target
Verbal → actual gap
9.9pp
These people already said yes
Rolling 12mo total giving
$370K
All alumni · trailing 12 months
Avg per member (rolling 12mo)
$1,419
Goal: $2,400 · 59% of target
Gap to goal per member
$981
Across 323 members = $317K gap
Newsletter — 2026 YTD
✓Open rates consistently strong (75–83%). Click rates dipped in May–June — worth reviewing CTA strategy. June recipient count dropped 28 — check list hygiene before August pulse.
| Month | Open | Click | Recipients |
|---|
| Jan 2026 | 70.2% | 8.3% | 290 |
| Feb 2026 | 80.0% | 20.0% | 290 |
| Mar 2026 | 78.1% | 22.2% | 288 |
| Apr 2026 | 83.3% | 12.7% | 287 |
| May 2026 | 79.9% | 9.3% | 286 |
| Jun 2026 | 75.8% | 9.0% | 258 |
2026 avg: 78.3% open · 14.5% click
LX Influence Score — May 2026 baseline
⚠Two waves now plotted. Durable Friendship (−0.87) and Contagious Generosity (−0.73) both exceeded the ±0.50 alert threshold. Response rate improved significantly: 13% in May → 26% in August (n=68). November pulse is the next read.
Total influence score
6.55
↓ −0.73 vs May
Durable friendship
5.60
↓ −0.87 🚩 FLAGGED
Contagious generosity
6.18
↓ −0.73 🚩 FLAGGED
Integrated faith
8.21
↓ −0.35 · within range
NPS score
65
↓ −4 vs May · still strong
Response rate
26%
68 of 262 members · improving
Total influence
Durable friendship
Contagious generosity
Integrated faith
Two waves plotted: May 2026 (n=32, 13%) and August 2026 (n=68, 26%). November pulse adds the third point. Alert threshold: ±0.50 — two indexes flagged this wave.
NPS breakdown · n=32
65
Promoters minus Detractors × 100 · Aug 2026
Response breakdown
n=68 · Detractors doubled from May (1→6) — worth watching. Still a strong NPS overall.
Qualitative themes — May 2026 survey
What's working strongest
Deep friendships as primary community
"LX has become my primary community of friends." · "My closest friends are in LX now."
Faith integration at work and home
"My faith has become much more a part of my business life."
Generosity and stewardship transformation
"We give more freely out of our poverty now." · "Generosity is a huge priority."
Annual event as spiritual reset
"Coming home from Ft Wayne, I felt spiritually alive and purposeful."
Tension and resistance
Imposter syndrome / caliber anxiety
"As the bar goes up on cohort quality, massive imposter syndrome — I no longer go to in-person events."
Feeling unknown / hard to break into circles
"There are groups within the group that can seem difficult to break into."
Business/money-dominant conversations
"I get sick of talking about my work — it's so different from what others do."
Geography limits in-person access
"I don't live in a big LX hub… biggest bummer is not doing life weekly."
What members want more of
More frequent local / regional gatherings
Optional virtual programming between events
Deeper Slack engagement and shared study
Easier entry points for newer / quieter members
Faith integrated into marriage, parenting, daily work
Watch signals from survey
Low engagement cluster
3–4 respondents scored <4 on formation + counterfactual. Life circumstances, not LX failure — still in community, still responding.
Nomination transparency
"Need more clarity when you nominate someone why they did not get in." — single voice, but sharp.
Financial barrier
"I feel like I don't have the finances to stay involved relationally."
Data flags — action required
This is the largest single-wave drop of any index and the second consecutive signal pointing at the same problem — members don't feel deeply known. At 5.60 this is now the lowest-scoring metric in the entire dashboard. The qualitative data from May already named the cause: geography, once-a-year in-person cadence, and inner circles that are hard to break into. This needs a direct programmatic response before November, not just a pulse question.
Source: August 2026 Polly pulse · anchor Q3 · n=68
A significant drop in how much members feel LX has changed how they give their time, resources, or influence. The broader respondent pool (68 vs 32 in May) likely surfaces more passive members who have lower generosity engagement. Worth separating the signal: is this a real change in behavior, or are we hearing from a wider cross-section of members who were never highly engaged on generosity? November will clarify. In the meantime, the giving gap (verbal vs actual) in the OKR data reinforces this signal.
Source: August 2026 Polly pulse · anchor Q5 · n=68
Overall NPS remains strong at 65, but detractors increased from 1 to 6. With a larger respondent pool this is partially expected — more passive or disengaged members responded this wave. The open-ended responses include several members explicitly naming low engagement as self-inflicted ("I need to put more in to get more out") rather than criticizing LX. That's a different problem than structural dissatisfaction. Still worth tracking into November.
Source: August 2026 Polly pulse · NPS question · n=68
68 responses vs 32 in May is a meaningful improvement and a more representative read of the community. The target is 40–50% (100–125 responses). The score drops this wave are partly a function of hearing from a wider and more passively engaged segment — which is actually good data, not bad news. Keep pushing response rate for November.
Source: August 2026 Polly pulse · n=68 of 262
Mean rolling 12-month gift per member is $1,419 vs a $2,400 goal — 59% of target. The gap between verbal commitments (38.4%) and actual giving (28.5%) represents the highest-yield conversion opportunity — these people already said yes. Closing the verbal-to-actual gap alone at average gift size would add roughly $320K in annual giving. A targeted personal outreach to verbally committed members is the single highest-ROI action available.
Source: All Member Data 2026 · OKR tracker
Retention drops from 81% at year 1 to 48% at year 2 — a 33-point loss. The 2024 cohort (n=24, currently at 63% active) is entering this exact window. Without deliberate intervention, roughly a third of this cohort is at risk of disengaging in the next 12 months. The 2021 cohort held at 81% through year 2 — study what was different there.
Source: Cohort breakdown · All Member Data 2026
The 2011 cohort (n=15) has zero giving members and only 33% still active — lowest engagement of any cohort. These are 15-year members with significant relationship capital who have quietly drifted. A personal call from Brian or Bryce to the 5 still-active members could surface what's keeping the others away.
Source: Cohort breakdown · All Member Data 2026
Multiple survey respondents named imposter syndrome explicitly — at least one person stopped attending in-person events because of it. This is a behavioral disengagement risk tied directly to LX's growing prestige. The Fort Wayne vulnerability moment was cited positively by multiple respondents — replicate that format more than once a year.
Source: May 2026 qualitative survey responses
"Deeply known" scored lowest of all anchor questions. Qualitative responses confirmed the structural cause: geography and once-a-year in-person cadence. Members know of each other but don't feel known by each other. Add a behavioral proxy to the August pulse: "In the last 90 days, have you had a meaningful one-on-one conversation with an LX member outside of a scheduled event?"
Source: May 2026 Influence Score · Anchor Q3
Open rates remain strong (76–83%) but click rates dropped to 9.3% in May and 9.0% in June, down from a high of 22.2% in March. Readers are opening but not acting. June also saw 28 fewer recipients than May — run a list hygiene check before the August pulse.
Source: Newsletter data · All Member Data 2026
32 responses from ~262 active members is 13% — below the 40–50% threshold for representative data. May 2026 scores are directionally useful but should be treated as estimates, not benchmarks. A personal ask from Brian or Laura with a clear 3-minute time commitment is the highest-leverage driver for August response rate.
Source: May 2026 Influence Survey · n=32 of 262